Many B2B founders and marketers have figured out that content marketing can be a great weapon in their digital marketing arsenal. What they often don’t realize is that when it’s not done the right way, there will be little to no results. Content marketing primarily needs to be informative, focused on educating prospective clients on how to solve their existing problems. When all the blogposts in your company blog are about your product, you have missed the goal of content marketing.
Content Marketing is one of our key strengths here at Caleb Digital. Our process starts with building personas of your intended audience, coming up with a content marketing strategy and writing content that educates your prospects, who ultimately will choose your product when they are convinced that it can help them address their pain points.